You Relieve the Stress Coming from Your Cravings (Not the Stress Coming from Your Problems) Smokers have two sources of stress and anxiety: The stress that comes from life (that everyone has- smokers, ex-smokers, and never-smokers) And the stress coming from their cravings
This path might be more credible to regulators and new consumers, particularly younger generations who associate legacy tobacco brands with manipulation and harm
We believe that the packaging of cigarettes is different from the packaging of consumer products
The reason why the American Lung Association takes that category seriously is because of the bridge it creates for a younger generation
Polosa, R., Cibella, F., Caponnetto, P., Maglia, M., Prosperini, U., Russo, C., & Tashkin, D